<Stephen J Reisig
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pigeons

I created the concept, branding and uniform design for The Pigeons, a softball team based in New York’s Central Park.

This was a passion project that I had a lot of fun with. In deciding on a mascot and logo, I felt that a pigeon was the perfect representation for a New York team, and I amplified the city's grittiness by including a cigarette in the pigeon’s mouth. Stylistically, I was influenced by the bold, creative nature of some minor-league franchises to set the tone for my branding direction. However, I wanted to keep a more traditional feel for the uniforms to create a classic look. Additionally, I created a 3D version of the logo to show the potential broadcast applications.

KEY ART | DIGITAL CAMPAIGN | OOH